KSG Agro held a press tour for journalists of leading Ukrainian media

KSG Agro Holding held a press tour for agricultural journalists of leading Ukrainian media. The focus of the press tour, which took place in Dnipro and Solonyansky district, was effective plant growing technologies, harvesting campaign features, the latest news of the pig business, production of packaged pork for the leading retail chains in the region – Silpo and VARUS, etc.
The press tour was attended by 10 representatives of the leading all-Ukrainian print and electronic media. In particular, they are journalists, editors and reviewers of Ukrainian News, Agribusiness Today, Agravery.com, Proposal, AgroTimes.ua, Agroexpert, UKRINFORM, APK-Inform, Infoindustry and others.
Participants of the press tour visited the Novopokrovsk branch of KSG-Dnipro LLC, where during a meeting with the head of the department Vasyl Gurin and production director Dmytro Emelchenko they not only learned about the latest technologies in crop production, holding plans for new crops, but also took part in a driving a combine harvester training, joining the harvesting campaign of the farm.
During the inspections of the packing shop, the journalists got acquainted with the technology of cutting and packing pork produced at the pig farm in the village of Niva Trudova (Apostolov district, Dnipropetrovsk region) and talked to representatives of the VARUS trade network, which, together with Silpo, sells vacuum-packed meat produced by KSG Agro.
KSG Agro pork goes through full control of certification and quality In the VARUS network, they check certificates, terms of production, temperature mode of storage, do visual control, etc.
“The partnership of our sales network with KSG Agro is due to the fact that this supplier is clear, transparent and safe for us, and the quality and characteristics of its products are confirmed by our demanding production and internal control. Product safety for our customers is one of the main priorities of VARUS, so we do not make any concessions to suppliers – only strict control, in this case – pork,” said VARUS PR & Marketing manager Ganna Petrova.
Journalists learned from Olexander Dolzhenko, the head of KSG Agro meat business, that the pork supplies expansion in supermarkets will be carried out, including through vacuum-marinated pork, as well as through supplies of sausages from the holding’s pork products under private label.
During the briefing with Sergiy Kasianov, the Chairman of the Board of Directors at KSG Agro, the priorities of the holding’s development until the end of 2021 and in 2022 were discussed.
“We are grateful to the media for their high interest in KSG Agro,” says Sergiy Kasianov. We are grateful to journalists for many years of effective information partnership, which we intend to support and develop in every possible way.”